Struggling to Keep Your Website Fresh? We’ve Got You Covered.
Your station’s website should be more than just a place to stream live broadcasts—it should be an essential part of your audience engagement and revenue strategy. But let’s be honest: keeping it updated with fresh, engaging content has its challenges.
– You don’t have time. Your team is already stretched thin managing on-air responsibilities.
– You lack consistent content. Without regular updates, your website feels stale, and listeners stop visiting.
– You’re missing revenue opportunities. Advertisers want to see active, high-traffic websites—without content, you’re leaving money on the table.
That’s where Skyrocket Radio Content Lab comes in. We provide content tailored for radio stations, ensuring your website stays relevant, engaging, and profitable. Whether you need daily news stories, local events, eye-catching visuals, or high-converting banner ads, we’ve got you covered. With flexible service tiers and ala carte options, the Content Lab makes it easy to turn your website into a powerful marketing tool—without adding extra work for your team.
Why Your Station Needs Content Lab
SEO Advantages: Boost Your Website’s Visibility
Search engines favor websites that are regularly updated with fresh, high-quality content. By consistently publishing local news, event listings, and engaging articles, your station can:
- Improve Search Rankings – Google and other search engines reward active websites, making it easier for potential listeners to discover your station online.
- Drive Organic Traffic – More visibility in search results means more visitors finding your website naturally—without relying solely on paid ads.
- Enhance Advertiser Value – More web traffic makes your digital advertising opportunities more valuable, increasing revenue potential.
Audience Retention: Keep Listeners Coming Back
A great radio station keeps people tuning in every day, and your website should do the same. By providing regularly updated content, your station:
- Fosters a Loyal Community – When listeners know your site is a go-to source for local news, entertainment, and station updates, they’ll visit more often.
- Strengthens Listener Connections – Articles, interviews, and behind-the-scenes stories deepen engagement beyond the on-air experience.
- Increases Social Shares – Engaging content encourages listeners to share posts, expanding your reach and growing your audience.
Return on Investment: More Engagement, More Revenue
Your website is more than just an extension of your station—it’s a revenue-generating asset. Investing in high-quality content yields measurable returns by:
- Attracting More Advertisers – Businesses want to place their ads where people are actively engaged. A well-maintained website with strong traffic metrics becomes a premium advertising space.
- Increasing Sponsorship Opportunities – Branded content, sponsored articles, and featured posts provide new ways to monetize your site beyond traditional radio ads.
- Maximizing Listener Lifetime Value – The more time listeners spend interacting with your content, the more likely they are to engage with contests, sign up for newsletters, and support station initiatives.
With Skyrocket Radio Content Lab, you don’t have to worry about keeping your website fresh and engaging—we handle it for you.
Testimonials
Our digital team has been grateful for your support, especially during the absence of our digital content manager, who has been away on vacation for the past couple of weeks. Your exciting new Content Lab service has been invaluable in helping us with local content supporting our local news gathering content in adding additional depth to both our broadcast and digital news dissemination which serves our three county regional markets in Northeast California.
Rod Chambers
President, Sierra Radio Network
Monthly Plans
All plans are monthly with no term commitment.
All written content will include a legally licensed, free stock or AI-generated featured photo image.
Frequently Asked Questions
General Questions
What services does Skyrocket Radio Content Lab offer?
Skyrocket Radio Content Lab provides content creation services for radio stations, including event listings, news articles, obituaries, and other engaging content. We also offer a la carte services and custom content to our monthly subscribers upon request.
How does the subscription plan work?
Our plans operate on a monthly subscription basis, with specific services included in each tier. Clients can review their plan details on our website and upgrade or modify their plan as needed.
Can I request additional services beyond my subscription plan?
Yes! You can purchase ala carte services at pre-determined rates or request custom services, which will be billed at $125/hour.
Service and Content Creation
How do I submit content requests?
All service requests must be submitted through the ContentLab Portal. This ensures efficient processing and tracking of your requests.
What types of content do you provide?
We create a variety of content, including event listings, local news, obituaries, and general station-related articles. If no relevant local content is available, we will reach out for direction or provide evergreen content.
Who provides the sources for local content?
The client is responsible for providing reliable sources of local information. If no sources are available, we may default to creating general or seasonal content.
Can you provide national and entertainment news content?
Yes! We can create national and entertainment news content for your station’s website. However, due to licensing restrictions, we are unable to procure official images of celebrities, entertainment events, or other copyrighted media. Instead, we use high-quality, copyright-free, or AI-generated photos that align with the story’s theme, which may be more generic. If your station has access to licensed images through an existing provider, we’re happy to incorporate them into the content as needed.
Can I request changes to graphics and images?
Yes, graphic design projects include up to five revisions. Any additional changes beyond the included revisions will be billed at $125/hour.
Billing and Payments
How is your pricing determined?
Our pricing is designed to provide affordable, high-quality content solutions tailored specifically for your radio station. We base our pricing on:
- Time & Expertise – Our team consists of skilled content creators who specialize in radio station websites. Every article, graphic, and update requires professional writing and design expertise.
- Customization & Relevance – Unlike generic content services, we create locally relevant content that aligns with your audience’s interests and station goals.
- Consistency & Reliability – You’re not just paying for content; you’re paying for a dependable system that ensures your website is updated consistently—without adding to your team’s workload.
- Flexibility & Value – We offer tiered plans and ala carte options so you can choose a level of service that fits your needs and budget. Plus, our plans are structured to provide maximum ROI by helping your station generate more web traffic and advertising revenue.
By outsourcing your content needs to Skyrocket Radio Content Lab, you’re investing in a cost-effective, scalable solution that keeps your website fresh, engaging, and profitable.
How is my plan billed?
Monthly plans are billed in advance and automatically renewed until canceled. Payments are processed using the client’s chosen payment method.
Can I cancel my subscription at any time?
Yes, you can cancel at any time. However, the cancellation will take effect at the end of the current billing cycle, and no refunds will be issued for the remaining period.
Are payments refundable?
No, all payments for monthly plans and ala carte services are non-refundable, even if you choose not to use the service after booking.
How are ala carte services billed?
Ala carte services must be paid in full at the time of booking. These payments are non-refundable.
ContentLab Portal & Communication
What can I do in the ContentLab Portal?
Through the portal, you can schedule content requests, book ala carte services (with an active monthly plan), and modify your plan and billing information.
How will my assigned content manager communicate with me?
Your assigned content team member will provide project timelines and deliverables through the portal or via email.
Service Limitations
Are there limits on how much content I can request?
Yes, your plan includes specific daily content limits, which must be used on the assigned day and cannot be carried over to other days.
What happens if I make excessive content requests?
Excessive or unreasonable demands outside your plan’s scope may result in additional charges or service limitations.
Can I request expedited services?
Yes, but expedited requests may incur additional charges and are subject to availability.
Ownership & Legal Considerations
Who owns the content created by Skyrocket Radio Content Lab?
You own all content created for your station. However, Skyrocket Radio may use anonymized work examples for marketing or portfolio purposes.
What kind of images and graphics do you use?
We provide copyright-free images or AI-generated images to ensure compliance with copyright laws.
Is Skyrocket Radio responsible for copyright issues related to content?
We ensure all content we create is legally compliant. However, clients are responsible for reviewing content before publication.