website Archives - Page 6 of 7

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.

Seven Reasons Why You Need a Market/Corporate Website

Each week we explain ways to make your radio station website more appealing to listeners, but what are you doing online to attract more advertisers? How are they finding out about all the opportunities that your radio station has... Read More.

Why Is My Radio Station Website Not Getting Any Traffic or Sales?

I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.

10 Tips for a Successful Website Re-launch

An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact. For example, older websites might not be optimized for... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.

Are you Promoting these Advertising Opportunities on your Station Website?

Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.

Why You Shouldn’t Host Audio and Video on Your Radio Station Website

One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.

Is Your Website ADA/WCAG Compliant?

A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are that you did not know... Read More.

10 Reasons to Refresh your Radio Station Website Design

Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.

Weatherology Powers Our Website Weather

We are excited to announce that our official weather information provider is Weatherology. Skyrocket Radio has always offered a custom weather solution that did not depend on third-party coding to display weather information. We believe radio stations should be able to... Read More.

5 Ways to Speed Up Your Radio Station Website

Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.