website Archives - Page 4 of 7

15 Website Mistakes that Cost Visitors and Revenue

Our podcast and blog aim to help you and your station generate more visitors and revenue. So, it's only fitting that we list out several website mistakes that could cost you both. 1. Outdated/No Website Strategy What’s the goal of... Read More.

Using Contests to Boost Your Website Traffic

Contests have always been synonymous with radio stations. My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school. Picking it up was my first visit to a... Read More.

Copyright and Your Radio Station Website

Let's talk about copyright on the web. We've all heard radio stations getting in trouble for using copyrighted images. So, I hope we know that it's never ok to grab images that you or the radio station do not... Read More.

Why Your Radio Station Needs a Digital Content Manager

I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.

Should You Enable Comments on Your Website?

We get the question often about enabling comments on the radio station websites we create. Are comments worth the time? Do comments work? What options are there? Personally, I never thought about comments that much because they took a lot... Read More.

Benefits of Adding a Corporate Website for Advertisers

Having a website has become so “normal” that advertisers and the public simply expect all companies to have a website no matter what business they are in. Being active on social media is great, but it’s very hard to... Read More.

What Your Small Market Website Can Do Better than a Big Market Website

It’s natural to compare your small market website against those in large to major markets. But keep in mind... Read More.

Preventing Cyber Attacks on Your Radio Station Website

Cyber attacks can scar us. You're more likely to view security differently if you’ve ever been hacked or had your identity stolen online. For those of us who haven't,... Read More.

The Importance of Optimizing Website Images

The speed that your radio station website loads matters – maybe more than you realize. Overall, we have grown increasingly impatient with the amount of time we’re willing to wait for things to load. In fact, many studies show... Read More.

Charging Subscriptions for Website and Streaming Content

You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself, “Why don’t we... Read More.

Promoting Your Website On-Air and on Social Media Properly

Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.

Stop Promoting Social Media Channels on Your Website

You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.