Most of our time here is devoted to getting more visitors to your station’s website so you can show advertisers great numbers to capture more of their budgets. A... Read More.
You’ve likely heard of or even know a broadcaster burned by the image copyright police. Someone on their team copied an image from a Google search... Read More.
Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.
For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of... Read More.
If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time. However, when it comes to your station website, if it’s been three years or more since you’ve had a redesign, it... Read More.
Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush? ... Read More.
Online platforms like our websites and mobile apps have become the primary means of accessing information and entertainment for so many people. So, we, as radio stations, must recognize the significance of providing an exceptional user... Read More.
One of the biggest hurdles radio station operators face is content creation. They do not have someone to create the content. Or, the content person is so bogged down with other duties that they don’t have time to... Read More.
Radio is a business of information and promotion. The rest falls into one of those two categories when we're not playing music. It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.
I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it... Read More.
Have you ever searched for your radio station online? What search terms did you use to find it? The station name, slogan, or the call letters, perhaps? If you did, you were probably overjoyed to find it at or near the top of the... Read More.