Contests have always been synonymous with radio stations. My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school. Picking it up was my first visit to a... Read More.
I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.
Just because you’ve built a website for your radio station does not mean visitors will start flowing in. Thankfully,... Read More.
Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful website, it should be part of your content... Read More.
I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air. Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.
Everyone is looking to generate more social media traffic. It's all about drawing traffic back to your station website where you can monetize it. More social traffic obviously means more clicks back to your website.The words you use in your social media headlines can... Read More.
It started with those five little words, “we need a new website.” Now it’s launched and positioned to compete, but there’s just one thing missing: visitors. Thankfully, there are some tactics that you can employ right now to improve your web presence. 1) Get Noticed... Read More.