Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.

Add Video Streaming to Your Station’s Twitter Strategy

Have you heard of Meerkat or Periscope?  Meerkat and Periscope are rival apps that allow you to live stream video from your smartphone to your Twitter followers.  It’s predicted to be a great way to generate engagement with followers and further build your Twitter... Read More.

Can Radio Adopt Smart Hyperlocal Strategy?

Interesting Article by Mel Taylor The concept of hyperlocal is finally starting to get some recognition in the Radio world.  For the past 5 years, Radio seems to have paid little attention to Newspaper’s struggle with hyperlocal. Radio could have learned much by watching how... Read More.