Why Investing in a Radio Station Website is Still Relevant

Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app.  Some might question the relevance of the radio station website.  However, dismissing the need for a comprehensive and interactive website... Read More.

Effective Station Website Promotion

Radio is a business of information and promotion.  The rest falls into one of those two categories when we're not playing music.  It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.

Adjusting the Mindset About Your Station Website

Today we want to talk about your mindset regarding your radio station website.  Why do you have a website for your radio station?  Is it simply to have a place to direct people to listen online?  Is it because you know every business should... Read More.

Five Reasons Your Station Should Be Podcasting

The podcasting audience continues to grow, and its reinvigorating audio listening and advertising.  An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of... Read More.