Radio Station Website Resolutions

Every year at this time it’s customary to look back on the previous year and examine things you could be doing better.  Let’s focus on your online visitors window to your station – your website.  Hopefully you have some goals in mind for 2018... Read More.

Consistency in Your Station Branding is Important

With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels.  This makes it confusing for potential (and even... Read More.

Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.

Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something.  If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell.  In... Read More.

How to Market Your Radio Station Website Launch

Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients.  To really get the most traction out of a new site, you need... Read More.

12 Newbie Dos & Don’ts For Social Media

You've got your station website up and going and now you're wanting to bring traffic to it.  One of the best ways is to put it out there on social media channels that your audience is visiting.  But unless you use social media personally,... Read More.

Should I Post This? A Social Posting Guide for Air Personalities

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts allow us to be an extension of who were are on the radio.  While it can be tempting to tell everyone everything, air... Read More.

Writing Social Media Headlines That Generate Traffic

Everyone is looking to generate more social media traffic.  It's all about drawing traffic back to your station website where you can monetize it.  More social traffic obviously means more clicks back to your website. The words you use in your social media headlines can... Read More.