Why Your Radio Station Needs a Digital Content Manager
I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.
Stories tagged with: social media
Radio Station Website Resolutions
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
“Shift” to “Show”: Tips for Today’s Radio Personality
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. Show prep is still very important. But today you need to do much... Read More.
Why Radio Station Groups Should Be Using Social Media
A couple weeks ago I explained the value of having a website for your radio station group. It's just as important for your station group or at least your sales department to be socially active as well. If your radio station cluster (or... Read More.
12 Newbie Dos & Don’ts For Social Media
You've got your station website up and going and now you're wanting to bring traffic to it. One of the best ways is to put it out there on social media channels that your audience is visiting. But unless you use social media personally,... Read More.
Hashtags: Why Your Station Should Use Them
You’ve probably seen hashtags in action. The Tonight Show with Jimmy Fallon has en entire segment devoted to them. Maybe even used hashtags to some extent, but do you fully understand their power and how you can use them to... Read More.
Encouraging Station Advocates
Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from. Who are these advocates? The employees! Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks. And for this, we're not just talking... Read More.
40+ Power Words That Will Make People Share Your Social Media Posts
How many retweets and shares are your social media posts generating? If you are looking for ways to get more people sharing your stuff, this might help.The use of persuasive words can help ramp up your social media engagement, but some words can work... Read More.