I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. Show prep is still very important. But today you need to do much... Read More.
You've got your station website up and going and now you're wanting to bring traffic to it. One of the best ways is to put it out there on social media channels that your audience is visiting. But unless you use social media personally,... Read More.
Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from. Who are these advocates? The employees! Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks. And for this, we're not just talking... Read More.
How many retweets and shares are your social media posts generating? If you are looking for ways to get more people sharing your stuff, this might help.The use of persuasive words can help ramp up your social media engagement, but some words can work... Read More.