Should You Import RSS Content?

Several radio station affiliates have asked if importing RSS content would benefit their websites.  I always answer, “What content are you providing now?”  Because it’s essential to know how much you will be relying on the RSS content you’ll... Read More.

Cluttered Homepages, E-Mails, and Goals with Seth Resler

Are you providing adequate calls to action on your website homepage to get visitors to act on what you want them to?  Are you collecting e-mail addresses so you can better communicate with your listeners on a consistent basis?  This week, we're talking homepages,... Read More.

The Pros and Cons of Using RSS Feeds

First, what are RSS feeds?  RSS stands for Really Simple Syndication. RSS typically uses XML files that can be read by a user’s feed reader, which converts the files into an easy-to-read format. An RSS feed takes the headlines,... Read More.