12 Newbie Dos & Don’ts For Social Media

You've got your station website up and going and now you're wanting to bring traffic to it.  One of the best ways is to put it out there on social media channels that your audience is visiting.  But unless you use social media personally,... Read More.

Writing Social Media Headlines That Generate Traffic

Everyone is looking to generate more social media traffic.  It's all about drawing traffic back to your station website where you can monetize it.  More social traffic obviously means more clicks back to your website. The words you use in your social media headlines can... Read More.

How Often Should Your Station Post to Social Media

Are you tweeting too much and not posting enough Facebook? Your social media presence is a great way to get yourself known and get people talking about your brand. However, users of each platform will respond in different ways so knowing how often to... Read More.

Transforming Your Radio Business into a Media Business

One of the fundamental keys for smaller market stations succeeding online is a change in mindset.  You no longer operate a radio station - you operate a media outlet.  Online must be thought of as an extension of your radio station.  It's not separate... Read More.