Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.
You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.
Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites. It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.
Are you about to start a new social media marketing strategy for your radio station? If so, your team needs to know the basics from finding the right time to post to using the correct image sizes. There are lots of tools to save... Read More.
While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area. The effort required to tune into a radio station isn’t much, so that simply leaves the right... Read More.
You've got your station website up and going and now you're wanting to bring traffic to it. One of the best ways is to put it out there on social media channels that your audience is visiting. But unless you use social media personally,... Read More.
Everyone is looking to generate more social media traffic. It's all about drawing traffic back to your station website where you can monetize it. More social traffic obviously means more clicks back to your website. The words you use in your social media headlines can... Read More.
Despite the endless opportunities for social media marketing, it's still difficult gaining traffic back to your website where it can be monetized. Sometimes increasing brand awareness is good enough to keep visitors returning to your station pages. Here are some social media tricks to... Read More.
How many retweets and shares are your social media posts generating? If you are looking for ways to get more people sharing your stuff, this might help. The use of persuasive words can help ramp up your social media engagement, but some words can work... Read More.
Are you looking for ways to get more social media love from your station's social media followers? Want to know the best content to share to get them engaging with your articles and posts? Cute kittens and funny memes are all the rage but if... Read More.
Are you tweeting too much and not posting enough Facebook? Your social media presence is a great way to get yourself known and get people talking about your brand. However, users of each platform will respond in different ways so knowing how often to... Read More.