What Your Small Market Website Can Do Better than a Big Market Website
It’s natural to compare your small market website against those in large to major markets. But keep in mind... Read More.
Stories tagged with: market
Blogging 101 for Beginners
If you have a new radio station website, chances are you're going to be asked about air personality blogging. Or if you have a new sales marketing website, you'll also be asked about continuing the blog posts we've created to engage new advertisers.... Read More.
Why Radio Station Groups Should Be Using Social Media
A couple weeks ago I explained the value of having a website for your radio station group. It's just as important for your station group or at least your sales department to be socially active as well. If your radio station cluster (or... Read More.
How to Market Your Radio Station Website Launch
Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients. To really get the most traction out of a new site, you need... Read More.
Improving Your Radio Station Cluster Market Reach
If you own more than one radio station, hopefully you're not missing an opportunity to expand your market reach and revenue using a cluster or parent company website.
When I worked for Clear Channel Radio, the local competition sales people were always quick to point out... Read More.