If you work at a radio station, you likely have a great idea of the on-air opportunities available to sell, including how many spots per stop set, feature sponsorships,... Read More.
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint to be part of that... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.