Sponsored content, advertorials, branded content, or native advertising: they are all a type of paid advertising where an advertiser works with a publisher to promote their content, service or product. Unlike traditional ads, sponsored content appears more organic as it looks like ordinary... Read More.
Local sports programming can be a huge revenue generator. Airing play-by-plays on Friday nights is nothing new, but a growing number of stations are using apps and websites to expand their coverage. Even adding a local sports digital component isn’t... Read More.