Consistency in Your Station Branding is Important

With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels.  This makes it confusing for potential (and even... Read More.

Station Brand Consistency Is Important

With so many channels available for brand promotion, it’s easy for radio stations to lose sight and have inconsistent messaging and design, especially if more than one person is updating these channels.  This makes it confusing for potential (and even current) listeners and advertisers.... Read More.

Why Your Website Content is Important for SEO

According to Google, over a billion searches take place using their search engine every single day.  In fact, search engines have become such a big part of people’s daily lives that in 2006 “google” was officially added to the dictionary as a verb that represents... Read More.

How Important is Your Website to Your Station?

There's no doubt that websites are extremely important to businesses.  As we meet various station managers and owners around the state and country, we are asked if they truly need a website.  So we thought we’d share and address a few of their common questions... Read More.