Cluttered Homepages, E-Mails, and Goals with Seth Resler

Are you providing adequate calls to action on your website homepage to get visitors to act on what you want them to?  Are you collecting e-mail addresses so you can better communicate with your listeners on a consistent basis?  This week, we're talking homepages,... Read More.

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.