Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time.  If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.

Overcoming Radio’s Fear of Digital

Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves.  Nevertheless, some stations still have a fear of digital and cultivating an online audience.  Ask... Read More.

4 Advertising Trends for 2016 You Need to Know

Being in radio, we know first hand how effective our product is for advertisers.  However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors.  We can use these methods... Read More.