Digital Evolution: Staying Relevant and Revenue-Generating

Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil smartphones and other devices that set new benchmarks, upstaging the previous year’s marvels. Car makers roll out... Read More.

Repurposing On-Air Content for Digital Engagement

If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll notice a pattern of re-purposing what they do on-air.  The most successful radio stations and talent do not... Read More.

Steps to Take Before Offering Digital Services

You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years.  Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include... Read More.

Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time.  If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.