Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves. Nevertheless, some stations still have a fear of digital and cultivating an online audience. Ask... Read More.
Being in radio, we know first hand how effective our product is for advertisers. However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors. We can use these methods... Read More.
Last year a study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to digital newspapers,... Read More.