Steps to Take Before Offering Digital Services

You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years.  Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include... Read More.

Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time.  If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.

Overcoming Radio’s Fear of Digital

Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves.  Nevertheless, some stations still have a fear of digital and cultivating an online audience.  Ask... Read More.