You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years. Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include... Read More.
I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.
Several years ago, as we were launching a radio station affiliate website, we discovered that neither the station nor the station owner owned the domain name they were using. The owner, who wasn’t very tech-savvy, knew a good friend... Read More.
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country,... Read More.
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint to be part of that... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves. Nevertheless, some stations still have a fear of digital and cultivating an online audience. Ask... Read More.
Last year a study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to digital newspapers,... Read More.