Radio Station Website Resolutions

Every year at this time it’s customary to look back on the previous year and examine things you could be doing better.  Let’s focus on your online visitors window to your station – your website.  Hopefully you have some goals in mind for 2018... Read More.

Radio Station Website Best Practices

There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air.  Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.

Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.

Free Stock Photos for Your Station Articles

One of the most difficult things you can do as a online content creator is to marry a great photo with your copy.  Most often times the image is what gets the reader's attention.  We’ve grown accustomed to seeing crappy stock images of people... Read More.

Content Marketing for Radio

There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal.  Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.

Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.

Hyperlocalize Your Radio Station Online

What is "hyperlocal" and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia... "Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the... Read More.

Using Copyrighted Material The Right Way

Here's the long and short of copyright.  Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law.  If anyone takes a photo with their phone or camera, they have the rights to... Read More.

Banner Ads As Content

Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.

Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.