Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air. Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.
With any business, you want to exceed the milestones you set last year and years prior. Your online marketing and content strategy should always be evolving as well. The online world offers unlimited ways to meet your audience wherever they are. Once you operate a... Read More.
One of the most difficult things you can do as a online content creator is to marry a great photo with your copy. Most often times the image is what gets the reader's attention. We’ve grown accustomed to seeing crappy stock images of people... Read More.
There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal. Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.
Contributed articles gained popularity in trade magazines and newspaper op-eds. Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.
Here's the long and short of copyright. Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. If anyone takes a photo with their phone or camera, they have the rights to... Read More.
Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.
When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog. Daily articles were recommended but weekly articles were required. It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.