Consistency in Your Station Branding is Important

With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels.  This makes it confusing for potential (and even... Read More.

Station Brand Consistency Is Important

With so many channels available for brand promotion, it’s easy for radio stations to lose sight and have inconsistent messaging and design, especially if more than one person is updating these channels.  This makes it confusing for potential (and even current) listeners and advertisers.... Read More.

Is Your Outdated Website Costing Your Station Business?

Many radio stations, and other businesses in general, greatly underestimate just how much emphasis people place on good design as a factor when they decide to trust their business or not.  There's a study entitled "Trust and Mistrust of Online Health Sites".  While this study targeted... Read More.

Time to Rethink Your Branding?

Is it time to update your station branding?  Does your station logo need an overhaul?  How often should you change your website?  There is a time for everything, but how do you know... Read More.