There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air. Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. Show prep is still very important. But today you need to do much... Read More.
Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something. If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell. In... Read More.
Contributed articles gained popularity in trade magazines and newspaper op-eds. Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.
Are you looking for ways to drive more traffic to your station's news articles and personality blog posts? If you're not looking for your content to go viral, then we need to talk. More traffic is key to better SEO, more visitors and more... Read More.
In a word: yes. While that there is no requirement that your station have personality blogs, studies have shown that it can significantly impact your station’s bottom line if done correctly. Just keep in mind that your station needs to have a conscious plan for DJ... Read More.