Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page. We’ve always urged our station affiliates against displaying these types of banner ads simply because we don’t like seeing them... Read More.
Using your radio station website as a revenue stream should be a no-brainer, however many radio station websites are still a simple link to a streaming page. Radio station owners with this mentality are missing out on a tremendous amount of sponsorship opportunities and... Read More.
Despite diverging opinions surrounding banner ads, they are still are a popular form of advertising. Some are very good and some are absolutely horrible. Some instantly make you want to click but most are simply annoying. Bad positioning, amateur ad design and too much... Read More.
Skyrocket Radio websites come with a custom banner ad management system that is perfect for scheduling and displaying local client banner ads. We have also included the ability for you to add third party banner ad networks. These are similar to "national spots" in... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.
Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.