Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time.  If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.

Banner Ads As Content

Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.