Free Stock Photos for Your Station Articles

One of the most difficult things you can do as a online content creator is to marry a great photo with your copy.  Most often times the image is what gets the reader's attention.  We’ve grown accustomed to seeing crappy stock images of people... Read More.

Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.

Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.

Perils of Importing News Content

Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king.  As you look around the world at some... Read More.

Using Jetpack’s Publicize Feature to Share Your Articles

Skyrocket Radio websites come equipped with "Jetpack", a feature-rich product of Wordpress.  One of the most popular features of Jetpack is it's ability to automatically post to several social media networks whenever a new post is published.  This feature is called "Publicize".  Here are... Read More.

4 Reasons Why You Probably Won’t Finish This Article

You can spend a lot of time creating content so that your readers stay informed.  There are lots of search engine optimization reasons as well.  But what if there were evidence that many of your website visitors were not finishing the articles you published on... Read More.