Creating Effective Banner Ads for your Clients

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase brand awareness. Need a free Photoshop... Read More.

Will Google Remove Your Station Banner Ads?

Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page.  We’ve always urged our station affiliates against displaying these types of banner ads simply because we don’t like seeing them... Read More.

Radio Station Website Best Practices

There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air.  Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.

Monetize Your Radio Station Website with Sponsorships

Using your radio station website as a revenue stream should be a no-brainer, however many radio station websites are still a simple link to a streaming page. Radio station owners with this mentality are missing out on a tremendous amount of sponsorship opportunities and... Read More.

Creating Client Banner Ads That Work

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.

Banner Ads Are Not Dead

Are banner ads really dead?  I think not. Last week I wrote about adding client "Contributed Articles" to your arsenal of online features but don't mistake that banner ads are still working. As a matter of fact, this morning a... Read More.

Banner Ads As Content

Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.

Video Ads

Online video is growing faster than most other advertising formats and mediums.  According to estimates, video ad revenue will increase at a three-year compound annual growth rate of 19.5% through 2016.  That's faster than any other medium other than mobile.  And much faster than... Read More.