https://www.skyrocketradio.com/podcast/the-local-image-library-every-radio-station-should-be-buildinghttps://i.ytimg.com/vi/FPHMjW-rXGU/hqdefault.jpgThe Local Image Library Every Radio Station Should Be BuildingFor the past thirteen years, I’ve encouraged radio stations to build a local image library for their websites. Take pictures of the courthouse, schools, police cars, fire trucks, landmarks, parks, churches, downtown streets, local businesses and everything else that makes your community…https://www.youtube.com/embed/FPHMjW-rXGU https://www.skyrocketradio.com/blog/the-rise-of-passive-content-and-why-radio-should-own-ithttps://i.ytimg.com/vi/Ny7Sxd0yEdo/hqdefault.jpgThe Rise of Passive Content (And Why Radio Should Own It)I’ve been thinking a lot lately about how people actually consume content today—not how we measure it, not how we hope they use it, but how it really fits into their daily lives. And the more I pay attention to it, the more obvious it becomes that most content consumption today isn’t active at all.…https://www.youtube.com/embed/Ny7Sxd0yEdo https://www.skyrocketradio.com/blog/the-digital-inventory-list-a-must-for-every-radio-stationhttps://i.ytimg.com/vi/ZQ5hvLNC0Ow/hqdefault.jpgThe Digital Inventory List: A Must for Every Radio StationIf you work at a radio station, you likely have a great idea of the on-air opportunities available to sell, including how many spots per stop set, feature sponsorships, news/traffic and weather sponsors, etc. But what about every opportunity you have online? As radio stations expand their presence…https://www.youtube.com/embed/ZQ5hvLNC0Ow https://www.skyrocketradio.com/podcast/embracing-minimalism-and-local-contenthttps://i.ytimg.com/vi/J8DGjUv-Vjc/hqdefault.jpgEmbracing Minimalism and Local ContentFlipping through YouTube this past weekend, I stumbled over the “Minimalism” documentary from a few years ago. This documentary was about the movement of many people to give up the endless “pursuit of stuff” and enjoy their lives more with less. Watching this reminded me of how so many radio…https://www.youtube.com/embed/J8DGjUv-Vjc https://www.skyrocketradio.com/podcast/the-risks-of-ai-generated-website-contenthttps://i.ytimg.com/vi/YGSNAn_2apQ/hqdefault.jpgThe Risks of AI-Generated Website ContentI'm sure it comes as no surprise that we've been excited about the potential of AI. Historically, radio has "done a lot with little," and AI can seem like the game-changer we've always dreamed of. In minutes, we can whip up station jingles or craft and voice commercial scripts for our clients. AI…https://www.youtube.com/embed/YGSNAn_2apQ