Using Social Media to Promote Your Local Radio Station (Infographic)

While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area.  The effort required to tune into a radio station isn’t much, so that simply leaves the right tools and promotion techniques between you can new listeners.

Today we’ll look at ways to use social media from a local perspective and how to maximize your efforts on today’s top platforms.

3 Ways to Use Social Media Locally

Just because it’s online, that doesn’t mean you can’t keep the focus on your local area. Let’s look at three ways you can use social media to promote to the people in your immediate location:

1. Use a Location-Based Service

If your radio station is promoting an event or hosting a local promotion, you should focus on social platforms like Foursquare that are location-based. Perhaps you could promote it on your website and offer a free gift for those who arrive and check in using their phones. Most other platforms also offer similar check-in features.

2. Start a Community Blog

Creating a blog isn’t hard at all, and if you connect it to the greater community, you’ll have a buzzing hive of potential.  You can post podcasts, interviews, or article written by local businesses or partners.  Fill it with value for people in your area and you’ll attract a massive following.

3. Start a Group

Platforms like Facebook will allow you to start a group where you can promote new events and radio segments to people in your area. It can also be a group that connects multiple businesses in your area.

Harnessing the Power of Social Media

Now it’s time to learn the secrets of social media. Check out the infographic below and let us know how these timeless tips helped you reach new listeners!

Social Media to Promote Your Local Radio

About the Author

Matt Banner

Matt Banner is the lead writer for On Blast Blog, a resource for beginning bloggers to learn how to succeed online.
You can follow him on twitter @blastyourblog.

Jim Sherwood serves as the chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects. Jim is a 30+ year radio veteran with a resume spanning several small, medium, and large markets including roles as Digital Content Manager, Program Director, Production Manager, and Morning Show Host.