Using Google Analytics to Dramatically Improve Your Station Website

So your team has been spending considerable amount of time and effort adding content to your website.  However you’re just not seeing the unique visitors and page views you were hoping for.  How do you fix this?  A jump into Google Analytics can likely tell you why.

Google Analytics can easily show the “ratings” for your station website.  Having someone on your team that knows how to extract the right visitor data can be very valuable in some sales presentations.  There are countless hours of free in-depth training on Analytics on the internet to get them started.

QuickSprout has come up with this handy infographic that could be the answer on why you’re not getting the numbers that you want.


Jim Sherwood serves as the chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects. Jim is a 30+ year radio veteran with a resume spanning several small, medium, and large markets including roles as Digital Content Manager, Program Director, Production Manager, and Morning Show Host.