If you have a new radio station website, chances are you’re going to be asked about air personality blogging. Or if you have a new sales marketing website, you’ll also be asked about continuing the blog posts we’ve created to engage new advertisers. If you are new to the world of blogging, then you might be scratching your head over these questions.
Blogging benefits your station in many ways. According to stats 77% of internet users read blog posts and 23% of internet usage is spent reading blog posts. Those are big numbers, and they represent a massive business opportunity for your listeners and your advertisers if you do it right and do it often.
To help you get started First Site Guide has compiled this blogging 101 infographic.