Website Frequently Asked Questions

Below are some of our frequently asked questions before someone jumps on board. If you can’t find the answer here, please let us know. We’re here to help in every way to make your radio station’s online journey a success.

How can my station profit from websites?

Maximize your station’s digital potential by harmonizing on-air content with our online platforms. Every broadcast, from news to podcasts, should have an online and in-app presence promoted by your talent. Selling website and app ad space is akin to on-air commercials and sponsorships. With our platforms, you can leverage targeted ads to boost revenue. Strong page views and unique visitor metrics are crucial for premium ad pricing.

What is the setup fee for Skyrocket Radio services?

Websites require a setup fee of $400.  When adding multiple stations to one website, each station requires an additional $250 setup.  Website setup fees include creating up to ten new client banner ads in two sizes. Your website is nearly complete before staff access is granted.

Are Skyrocket Radio websites/apps market-exclusive?

While our websites are not market-exclusive, we prioritize uniqueness. In regions with competing stations, we ensure distinct website designs. However, in certain cases, we may prioritize existing clients over new ones from competing stations.

How quickly can we launch our online presence?

The launch timeline varies based on your readiness. A pre-launch website is typically ready for your review within 5-10 business days, depending on content readiness.

Is there a contract or term commitment?

We believe in doing things differently.  We operate without contracts or long-term commitments because we are confident that our services continuously deliver value. Should you choose to leave, we only require a 30-day notice to ensure a proper backup of your content.

Are there any requirements for ads or links on our website?

There are no specific ad or link requirements except for a discreet “Powered by Skyrocket Radio” footer, which can be hidden upon request. We believe your website is a canvas for revenue generation.

Why opt for Skyrocket Radio over local website development?

Skyrocket Radio offers more than just an online presence; we provide custom, high-performance websites and apps tailored for radio stations. Cheaper alternatives lack customization and may not handle high traffic efficiently. Our solutions ensure a compelling connection between your brand and listeners, which is crucial for repeat visits and revenue.

Can we host our Skyrocket Radio site independently?

Our model is based on optimized hosting within our environment, ensuring regular maintenance and backups. We believe in providing comprehensive support rather than just selling templates or plugins.

Why use WordPress?

WordPress is the most user-friendly CMS, allowing clients to spend less time learning and more time creating content and generating revenue. While WordPress itself is free, our custom themes and plugins for radio stations are exclusive and cost-effective compared to bespoke development.

What does ‘responsive’ mean for websites?

Responsive design means your site will adapt for optimal viewing on any device, from desktops to mobile phones. This ensures a great user experience regardless of screen size.

What analytics tools do you recommend?

For websites, we recommend Google Analytics for its comprehensiveness. Stations should set up a free account and integrate it with their website for detailed data analysis.

What type of training is provided?

We offer personalized one-on-one training sessions via video conferencing and on-demand video tutorials within the website admin area, covering every aspect of the admin interface.

How customizable are Skyrocket Radio websites?

Our websites offer extensive customization options, from colors and fonts to header styles and ad placements. Our exclusive page builder elevates customization, allowing for drag-and-drop editing with extreme precision.  As you look through our demos and client websites, you’ll see that none are specifically alike.  Our themes and plugins are so customizable that we’ve built this website with the same tools.

How user-friendly are the websites for small teams?

Our platforms are designed for efficiency, regardless of team size. Even a small team (or single person) can manage the website with simple interfaces and streamlined tools.

Can website content be automated or imported?

Apart from weather updates, content like articles, contests, and events must be manually curated. However, our RSS Importer premium extension can automate news article imports from properly structured feeds.

Should I transfer my domain to Skyrocket Radio?

Your domain remains yours. We’ll provide the necessary DNS information to point your domain to our server, with no transfer required.

Do your services support internet-only radio stations?

Absolutely! Our products are designed for all radio stations, regardless of size or broadcasting platform.

What are the sources of news content on the demo sites?

We encourage stations to produce local content. For our demos, we use United Station’s Pulse Web Content as an example of imported content that can be seamlessly integrated.

Who owns the website after launch?

You retain ownership of any/all published content. The underlying website code and plugins remain Skyrocket Radio’s property.

What are “station-branded pages”?

These are custom pages for each station within a multi-station website, ensuring unique branding and identity for each entity.  For example, https://www.rocketdailynews.com is a news portal website.  Six radio stations share the domain, but each has custom-branded pages.  This allows each station to continue promoting its unique station domain while it forwards visitors to these pages.  We charge setup fees for each ‘station-branded page’ due to the additional setup of station shows, ad blocks, artwork, etc.

Do you offer streaming or podcasting services?

We specialize in websites and mobile apps only.  However, we work alongside multiple streaming providers and podcast hosts for optimal integration. Our focus is on website performance without the bandwidth strain of hosting podcasts.

How can audio be embedded on the websites?

Streaming audio files from a hosting server can limit its effectiveness to load fast for your visitors. This is why we limit hosted audio files to 2MB.  However, we offer solutions for external hosting and embedding audio players from services like Soundcloud.

What SEO strategies do you advise?

Stations who find our site through search engines ask if we are SEO experts.  WordPress is optimized for great SEO.  But we instruct you on best practices like optimizing each page and posting with relevant keywords, using tags properly, including image meta values, etc.  Encouraging on-air and social media promotion to drive traffic is also important. Consistent content updates and visitor engagement will naturally boost SEO over time.

How does banner ad management work?

Our admin system allows you to schedule and target banner ads like on-air ads, giving you full control over ad placements and scheduling.

Can web advertising be integrated with on-air traffic systems?

While direct integration with on-air traffic systems isn’t feasible with our banner ad management tool, we provide options for implementing Google’s DoubleClick for Publishers tags.

How does social media integration work?

We offer widgets for social media feeds, sharing buttons, and Facebook comment integration. However, we recommend using social media to drive traffic to your website, not away from it.

What are your social media strategies?

Content can be manually or automatically shared to Facebook and Twitter upon posting. Tools like Hootsuite and Buffer can further enhance social media management.

What disaster recovery measures are in place?

Daily server backups ensure quick recovery in any disaster, keeping your digital presence secure.

What is your cancellation procedure?

Should our service no longer fit your needs, a 30-day notice is required. This requirement is more for your benefit than it is for us.  We want to ensure you receive a backup of your content, which remains your property.

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