A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are that you did not know... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.
With any business, you want to exceed the milestones you set last year and years prior. Your online marketing and content strategy should always be evolving as well. The online world offers unlimited ways to meet your audience wherever they are. Once you operate a... Read More.
Skyrocket Radio websites come with a custom banner ad management system that is perfect for scheduling and displaying local client banner ads. We have also included the ability for you to add third party banner ad networks. These are similar to "national spots" in... Read More.
One of the most difficult things you can do as a online content creator is to marry a great photo with your copy. Most often times the image is what gets the reader's attention. We’ve grown accustomed to seeing crappy stock images of people... Read More.
Over the past month or two, I've been spending a great deal of time going from state to state visiting every radio station website I can find. It's quite a big task. In my online travels, I've seen some remarkable things being done and it's easy to... Read More.
Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something. If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell. In... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.