Encouraging Station Advocates

Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from.  Who are these advocates?  The employees!  Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks.  And for this, we're not just talking... Read More.

How To Boost Your Station Website Traffic in 4 Steps

It started with those five little words, “we need a new website.”  Now it’s launched and positioned to compete, but there’s just one thing missing: visitors.  Thankfully, there are some tactics that you can employ right now to improve your web presence. 1) Get Noticed... Read More.

Increasing Your Station’s Visibility on Facebook

The last few months have brought several big changes to Facebook, including the rise of videos in news feeds as well as Facebook’s recent crackdown on promotional posts.  If you have one in place, by now we hope you have re-evaluated and updated your... Read More.

4 Reasons Why You Probably Won’t Finish This Article

You can spend a lot of time creating content so that your readers stay informed.  There are lots of search engine optimization reasons as well.  But what if there were evidence that many of your website visitors were not finishing the articles you published on... Read More.

Why Your Website Content is Important for SEO

According to Google, over a billion searches take place using their search engine every single day.  In fact, search engines have become such a big part of people’s daily lives that in 2006 “google” was officially added to the dictionary as a verb that represents... Read More.

How Important is Your Website to Your Station?

There's no doubt that websites are extremely important to businesses.  As we meet various station managers and owners around the state and country, we are asked if they truly need a website.  So we thought we’d share and address a few of their common questions... Read More.

Video Ads

Online video is growing faster than most other advertising formats and mediums.  According to estimates, video ad revenue will increase at a three-year compound annual growth rate of 19.5% through 2016.  That's faster than any other medium other than mobile.  And much faster than... Read More.

Can Radio Adopt Smart Hyperlocal Strategy?

Interesting Article by Mel Taylor The concept of hyperlocal is finally starting to get some recognition in the Radio world.  For the past 5 years, Radio seems to have paid little attention to Newspaper’s struggle with hyperlocal. Radio could have learned much by watching how... Read More.