Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients. To really get the most traction out of a new site, you need... Read More.
If you own more than one radio station, hopefully you're not missing an opportunity to expand your market reach and revenue using a cluster or parent company website.When I worked for Clear Channel Radio, the local competition sales people were always quick to point out... Read More.
With so many channels available for brand promotion, it’s easy for radio stations to lose sight and have inconsistent messaging and design, especially if more than one person is updating these channels. This makes it confusing for potential (and even current) listeners and advertisers.... Read More.
Last year a study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to digital newspapers,... Read More.
This can be a provocative question, not because it is difficult to answer but because it is fundamental to beginning the conversation around the goals of your station's web presence. Like many small business owners, you may believe your station cannot benefit from having a... Read More.
Many radio stations, and other businesses in general, greatly underestimate just how much emphasis people place on good design as a factor when they decide to trust their business or not. There's a study entitled "Trust and Mistrust of Online Health Sites". While this study targeted... Read More.
Gone are the days where just having a station website was good enough. Even today, so many radio stations maintain the mindset that as long as they "have something online" they are in the game. Unfortunately, that's just not true. Sure your website may... Read More.
It's essential that your station website loads quickly. If not, the listener will be gone before the page loads. Why? For one, people are typically impatient, and they won't wait more than a few seconds for your page to load. Also, search engines take... Read More.
Want to learn how search engine optimization (SEO) works in the time it takes to finish a cola? Here are the basics you need to know: from how a search engine works, to important SEO for your website and what changes you can... Read More.
You've got your station website up and going and now you're wanting to bring traffic to it. One of the best ways is to put it out there on social media channels that your audience is visiting. But unless you use social media personally,... Read More.
Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts allow us to be an extension of who were are on the radio. While it can be tempting to tell everyone everything, air... Read More.
Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from. Who are these advocates? The employees! Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks. And for this, we're not just talking... Read More.