How to Market Your Radio Station Website Launch

Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients.  To really get the most traction out of a new site, you need... Read More.

Improving Your Radio Station Cluster Market Reach

If you own more than one radio station, hopefully you're not missing an opportunity to expand your market reach and revenue using a cluster or parent company website.When I worked for Clear Channel Radio, the local competition sales people were always quick to point out... Read More.

Station Brand Consistency Is Important

With so many channels available for brand promotion, it’s easy for radio stations to lose sight and have inconsistent messaging and design, especially if more than one person is updating these channels.  This makes it confusing for potential (and even current) listeners and advertisers.... Read More.

Is Your Outdated Website Costing Your Station Business?

Many radio stations, and other businesses in general, greatly underestimate just how much emphasis people place on good design as a factor when they decide to trust their business or not.  There's a study entitled "Trust and Mistrust of Online Health Sites".  While this study targeted... Read More.

Fresh Content Is What Listeners Crave

Gone are the days where just having a station website was good enough.  Even today, so many radio stations maintain the mindset that as long as they "have something online" they are in the game.  Unfortunately, that's just not true.  Sure your website may... Read More.

Optimizing Images for Fast Load Times

It's essential that your station website loads quickly.  If not, the listener will be gone before the page loads.  Why?  For one, people are typically impatient, and they won't wait more than a few seconds for your page to load. Also, search engines take... Read More.

12 Newbie Dos & Don’ts For Social Media

You've got your station website up and going and now you're wanting to bring traffic to it.  One of the best ways is to put it out there on social media channels that your audience is visiting.  But unless you use social media personally,... Read More.

Encouraging Station Advocates

Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from.  Who are these advocates?  The employees!  Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks.  And for this, we're not just talking... Read More.