Banner Ads Are Not Dead

Are banner ads really dead?  I think not. Last week I wrote about adding client "Contributed Articles" to your arsenal of online features but don't mistake that banner ads are still working. As a matter of fact, this morning a... Read More.

Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.

Hyperlocalize Your Radio Station Online

What is "hyperlocal" and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia... "Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the... Read More.

Using Copyrighted Material The Right Way

Here's the long and short of copyright.  Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law.  If anyone takes a photo with their phone or camera, they have the rights to... Read More.

Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.

Perils of Importing News Content

Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king.  As you look around the world at some... Read More.

4 Advertising Trends for 2016 You Need to Know

Being in radio, we know first hand how effective our product is for advertisers.  However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors.  We can use these methods... Read More.

5 Tools to Send Amazing Newsletters

By far, the e-mail inbox is the best place to market your station to listeners and advertisers.  Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement.  Don't let your newsletters be heavy with client messages.  This... Read More.