Using Social Media to Promote Your Local Radio Station (Infographic)

While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area.  The effort required to tune into a radio station isn’t much, so that […]

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Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options […]

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Hyperlocalize Your Radio Station Online

What is “hyperlocal” and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia… “Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of […]

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Using Copyrighted Material The Right Way

Here’s the long and short of copyright.  Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law.  If anyone takes a photo with their phone or camera, they […]

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Native Advertising Vs Content Marketing for Clients

Last week when we talked about creating more engaging banner ads, I mentioned taking a client situation (like a store closure event) and turning it into content.  If you have an active news section on your station website, this is […]

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Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. […]

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Increasing Your Radio Station Article SEO Results

Search engine optimization (SEO) must be at the forefront of your thinking each time an article or blog post is written.  Your SEO results can determine if your content will ever be seen.  The vast majority of people don’t click […]

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Perils of Importing News Content

Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king.  As you look […]

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4 Advertising Trends for 2016 You Need to Know

Being in radio, we know first hand how effective our product is for advertisers.  However, it’s good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors.  We […]

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5 Tools to Send Amazing Newsletters

By far, the e-mail inbox is the best place to market your station to listeners and advertisers.  Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement.  Don’t let your newsletters be heavy […]

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Why Radio Station Groups Should Be Using Social Media

A couple weeks ago I explained the value of having a website for your radio station group.  It’s just as important for your station group or at least your sales department to be socially active as well.  If your radio […]

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How to Market Your Radio Station Website Launch

Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients.  To really get the most traction out of a […]

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