Running your radio station is not easy. Your to-do-list is guaranteed to never end. With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility. Your station website needs to display... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.
While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area. The effort required to tune into a radio station isn’t much, so that simply leaves the right... Read More.
Contributed articles gained popularity in trade magazines and newspaper op-eds. Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.
Here's the long and short of copyright. Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. If anyone takes a photo with their phone or camera, they have the rights to... Read More.
When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog. Daily articles were recommended but weekly articles were required. It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.
Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king. As you look around the world at some... Read More.
By far, the e-mail inbox is the best place to market your station to listeners and advertisers. Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement. Don't let your newsletters be heavy with client messages. This... Read More.