Radio stations must extend their presence beyond the airwaves to survive in the coming years. While our listeners have seemingly endless options that pull at their focus, so do we as radio station operators. We have streaming, social... Read More.
Most of our time here is devoted to getting more visitors to your station’s website so you can show advertisers great numbers to capture more of their budgets. A... Read More.
Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.
This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new farmer’s market... Read More.
A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are that you did not know... Read More.
With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.
We have received several reports of a malicious website visitor filling out contact forms on our station websites from a person named "Mel" claiming your website is using their images and that you must "delete them NOW".
Do NOT click on the link... Read More.
Thinking about jumping into the pool of podcasting? Awesome! We believe every radio station in every market, no matter how small, should be owning a podcast of some kind. The possibilities are limitless.
A question we get often is "do you include podcasting in your... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.
What the heck is GDPR?
GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.