Insight Archives - Page 8 of 13

Copyright and Your Radio Station Website

Let's talk about copyright on the web. We've all heard radio stations getting in trouble for using copyrighted images. So, I hope we know that it's never ok to grab images that you or the radio station do not... Read More.

What is the American Data Privacy and Protection Act and how should you prepare?

As of this writing, the American Data Privacy and Protection Act (ADPPA) is being considered in congress and it has bipartisan support. Essentially, it would regulate how organizations keep and use consumer data. Much of today’s podcast research... Read More.

Why Image Alt Tags Are Essential to Success

Many of us in radio view the process of adding images to a website as a step that needs no additional work. Find a legal image and upload it... Read More.

Why Your Radio Station Needs a Digital Content Manager

I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.

Should You Enable Comments on Your Website?

We get the question often about enabling comments on the radio station websites we create. Are comments worth the time? Do comments work? What options are there? Personally, I never thought about comments that much because they took a lot... Read More.

Options for Streaming Audio Files

Being in radio we’re bound to have audio bits that we want to share with our audience that is on-demand. The streaming audio we are referring to today is not listening to the station live or podcasting. We are... Read More.

How the Psychology of Web Design Affects Your Visitors

There are hundreds of websites with great content and perfect promotion on-air and on social but never really take... Read More.

Benefits of Adding a Corporate Website for Advertisers

Having a website has become so “normal” that advertisers and the public simply expect all companies to have a website no matter what business they are in. Being active on social media is great, but it’s very hard to... Read More.

What Your Small Market Website Can Do Better than a Big Market Website

It’s natural to compare your small market website against those in large to major markets. But keep in mind... Read More.

Preventing Cyber Attacks on Your Radio Station Website

Cyber attacks can scar us. You're more likely to view security differently if you’ve ever been hacked or had your identity stolen online. For those of us who haven't,... Read More.

Our 15 SEO Tips for Showing First in Search

This topic of SEO Tips comes from a call I received a month or so ago, that I considered being very exciting. It was a station owner who went... Read More.

Protecting Your Radio Station’s Digital Assets After You Die

Several years ago, as we were launching a radio station affiliate website, we discovered that neither the station nor the station owner owned the domain name they were using. The owner, who wasn’t very tech-savvy, knew a good friend... Read More.