Insight Archives - Page 5 of 13

Banner Ad Design Best Practices & Pitfalls to Avoid

Banner ads are still a great way for your clients to promote their business or product. Let's create a compelling and impactful banner ad that captures attention, communicates your... Read More.

Effective Station Website Promotion

Radio is a business of information and promotion. The rest falls into one of those two categories when we're not playing music. It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.

It’s Time for a Website Health Check!

I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it... Read More.

What Features are Most Important in Your Radio Station Mobile App?

Just as having an active radio station website is a great way to keep visitors engaged and connect to your radio station(s), the same can be said for mobile apps. With radio stations facing fierce competition from

Should You Import RSS Content?

Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll... Read More.

Getting An Alexa Streaming Skill Just Got Easier

Last year we told you about an easy way to get an Alexa Streaming Skill for your radio stations. You'll still need a free developer account, but now they've made the onboarding process much easier. Check out their launch blog... Read More.

Single Website or Multiple Station Websites?

If you own or manage several radio stations, you may wonder whether combining their websites into one or keeping them separate is better. Both options have pros and cons; the best choice depends... Read More.

Ensure Your Radio Station Can Be Found By These Search Terms

Have you ever searched for your radio station online? What search terms did you use to find it? The station name, slogan, or the call letters, perhaps? If you did, you were probably overjoyed to find it at or near the top of the... Read More.

Selling Your Radio Station Website

The single most often asked question we get is "how much should we sell website ads for". The answer is always the same - "It depends. Every market is different." There are many factors to consider when putting a price on website advertising.... Read More.

Does Your Website Generate Substantial Return on Investment?

A website is an essential tool for every radio station to reach and connect with its audience. And there are still station owners that think, “That’s it. We have a website. The box is checked. We’re done.” However, it is not enough to have... Read More.

How Author Bios Can Help Engagement & SEO

Content author bios are seldom discussed but they can get important and the content game goes on. With the rise of automated-generated content, it’s becoming more difficult to determine whether the information you’re consuming was written by an algorithm or an actual person who... Read More.

How Image Standardization Ensures More Return Visitors

Image standardization refers to the practice of using a set of guidelines to ensure images provide a consistent user experience, enhance website accessibility, and improve the website's search engine optimization. Standardization also helps to improve the overall quality of the... Read More.