Insight Archives - Page 3 of 14

The Future of Radio Station Websites: Innovations and How to Prepare

If you think about radio station websites 10 or 20 years ago, they were drastically different. What you have now will likely look very different compared to 5-10 years from now. The landscape of radio station websites is rapidly... Read More.

Out with the Old: How Content Pruning Boosts Your SEO

Search Engine Optimization (SEO) is an ever-evolving field with one constant: search engines love relevant, fresh content. More content equating to better SEO is only true if that older content is still relevant. Migrating years' worth of... Read More.

Turning Your Radio Station Website into a Revenue-Generating Machine

Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box. Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads. Too often, radio station managers feel... Read More.

Why Radio Stations Fail at Homepages: A Guide to Doing Them Right

Ever since the first radio station website, there have been arguments on what should be included on the homepage. Some believe that everything the station is doing should be... Read More.

Radio Station Website Solutions: How to Choose the Right Path

Are you looking to do something different with your radio station website? Or are you just starting out and finally realizing the importance of an active online presence? Today, we'll... Read More.

Your Radio Station Website Report Card: Does Your Site Make the Grade?

Are you ready for a website report card? Hearing phrases like “report card” and “pop quiz” can bring a sense of dread for some. Hopefully, today’s report card will be more helpful than traumatic. As we mention often, a

Streaming Your Station to Amazon Fire and Roku Smart TVs

This past week, I attended the Mississippi Association of Broadcasters annual conference in Natchez, Mississippi, and had the opportunity to meet and talk to Jim Bob... Read More.

Two Must-Have Objectives for Your Radio Station’s Website

Radio stations must extend their presence beyond the airwaves to survive in the coming years. While our listeners have seemingly endless options that pull at their focus, so do we as radio station operators. We have streaming, social... Read More.

Which is Better? “Advertise with Us” Page or Entire Website?

Most of our time here is devoted to getting more visitors to your station’s website so you can show advertisers great numbers to capture more of their budgets. A... Read More.

Images are the Key to Unlocking Higher Website Engagement

You’ve likely heard of or even know a broadcaster burned by the image copyright police. Someone on their team copied an image from a Google search... Read More.

Why Investing in a Radio Station Website is Still Relevant

Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.

Leveraging AI to Craft Engaging Evergreen Content

One of the best ways to keep audiences engaged with and consistently visiting your radio station website is through evergreen content. And now, creating that content has gotten much easier with the help of Artificial... Read More.