Insight Archives - Page 12 of 13

Getting More Visitors with Search Engine Optimization

When you sit down to find something on the internet, you rely on a search engine. This means if you want to get your website noticed, you’ll need to ensure that it appears in searches on Google and similar... Read More.

Creating Effective Banner Ads for your Clients

Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase brand awareness. Need a free Photoshop... Read More.

10 Tips for a Successful Website Re-launch

An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact. For example, older websites might not be optimized for... Read More.

Finding and Using Legal Photographs Online

Copyright laws are getting stricter and the means photographers and agencies have to find their images is getting much better. Don’t think you’ll ever get caught. Stay on top of it. The best photos you can post are the ones... Read More.

Incorporating Local Sports Content & Building New Brands

Local sports programming can be a huge revenue generator. Airing play-by-plays on Friday nights is nothing new, but a growing number of stations are using apps and websites to expand their coverage. Even adding a local sports digital component isn’t... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.

Adjusting Your Mindset and Programming Your Content

In this episode, we want you to adjust your mindset on how you feel about your website and we’re going to talk about the two very tip-top things you need to do to make your website better. This podcast is... Read More.

Are you Promoting these Advertising Opportunities on your Station Website?

Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.

Why You Shouldn’t Host Audio and Video on Your Radio Station Website

One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.