Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase... Read More.
An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact. For example, older websites... Read More.
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. But today you... Read More.
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint... Read More.
Copyright laws are getting stricter and the means photographers and agencies have to find their images is getting much better. Don’t think you’ll ever get caught. Stay on top of it. The best photos you... Read More.
In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one... Read More.
This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio... Read More.
In this episode, we want you to adjust your mindset on how you feel about your website and we’re going to talk about the two very tip-top things you need to do to make your website better.
Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting... Read More.
One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far... Read More.
A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are... Read More.
It is human nature to be attracted to visuals. If you are considering an information website for your radio station or group, then images are a must-have. Images are more memorable than simple text. They also quickly grab attention,... Read More.