One of the fundamental keys for smaller market stations succeeding online is a change in mindset. You no longer operate a radio station – you operate a media outlet. Online must be thought of as an extension of your radio station. It’s not separate entity that might “take away” from your radio station. A station website is simply an extension of your connection with listeners. In this video FJI Futures took a look inside one of the leading innovators in the public media world — New York Public Radio, which operates WNYC — to learn about their successful approach to digital. Thomas Hjelm, executive vice president and chief digital officer, explains a three-pronged approach that emphasizes mobile, audio and data.
Jim Sherwood serves as chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects.