Last year a study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to digital newspapers, equating to an 18 percent increase over the year. This is why it’s increasingly important that your radio station website becomes a destination for local news/content.
The growth (and decline) of how US audiences accessed digital newspapers by device versus the same period of the prior year are presented as such:
Mobile only: +102%
Desktop/laptop only: -16%
The largest increase the study found for mobile-only readers? Women. Females aged 18 to 24 jumped 204 percent from last year. Coming in second and third were males aged 35 to 44 and 45 to 54, rising 188 percent and 163 percent, respectively. Women 55 and older also made a splash, rising 122 percent. Does your radio station share some of these demos?
With more people getting their news online, it’s imperative that your station website become one of these destinations. Contact us and we’ll be glad to help you start this journey.