What is “hyperlocal” and how can your station benefit from it? Here are a few excerpts of the definition as explained on Wikipedia…
“Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. … The dimensions are measures of the relevance or value perceived by the content consumer in time and space. … Hyperlocal content is targeted at or consumed by people that are located within a well-defined area, generally on the scale of a street, neighborhood, community or city.” – Wikipedia.
If you are in a small or remote market, then your radio station and perhaps a local newspaper are the only outlets providing any information concerning your general area.
Your radio station may provide local news and weather on the hour and maybe even a “Swap Shop” type program each day. What other ways can you serve your community AND generate revenue from it? There are countless ways online. The more of this you do, the more “hyperlocal” your station becomes.
Your radio station website has the unique platform to be “all things local” for your market by including local news, events, directory listings, classifieds, sports, weather, opinions, contests, etc. And your station has one thing that the local newspaper doesn’t – a means to get the word out about finding it online right now. Anything that you post online can immediately be promoted on-air for instant results.
If your station isn’t doing this, then you are leaving serious revenue out there. The more content you can bring to your website, the more it will be consumed by your audience. And more consumption means a rich environment for advertisers. Let us help you become the hyperlocal leader in your market.
