Being in radio, we know first hand how effective our product is for advertisers. However, it’s good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors. We can use these methods to advertise our radio stations and to offer additional resources to our clients.
Digital advertising spend is projected to overtake TV ads at some point in 2016, but where will the money be spent? According to MDG Advertising mobile will be the fastest growing platform, with video and Facebook being the biggest winners.
Take a look at their predictions for advertising trends in 2016 below.