Insight Archives - Skyrocket Radio

Turning Your Radio Station Website Into a Destination

There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. We might feel that way about our radio stations, but I bet you don’t feel... Read More.

Making Images Accessible with Alt and Title Tags

Website images are essential for better engagement – even for sighted visitors who use special software to hear our websites. This is where image alt and title tags become imperative. At the heart of every radio station is its content—the music, the interviews, and... Read More.

Building Emergency Information Pages That Keep Listeners Informed and Safe

When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?” In the wake of... Read More.

Monetizing your Radio Brand with an Online Store

Since the introduction of “drop-shipping,” it’s easier than ever to get your station swag into the arms of your loyal fans. Drop shipping means that your swag is coming directly from the manufacturer. You don’t have to warehouse boxes of shirts and stickers in... Read More.

Digital Evolution: Staying Relevant and Revenue-Generating

Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil smartphones and other devices that set new benchmarks, upstaging the previous year’s marvels. Car makers roll out... Read More.

Engaging Your Community with a Hyperlocal News Website

Last week, I read how Saga Communications recently accelerated its plans to launch hyperlocal news websites across its entire market footprint. It has already pre-booked $1 million in revenue for the initiative. They’re on the right track. Making local news... Read More.

The Strategic Advantage of Custom Content for Advertisers

Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract... Read More.

Meet Our New AI Content Helper Extension

Introducing "AI Content Helper," the ultimate WordPress extension explicitly designed for radio stations looking to revolutionize their online presence. Keeping your website fresh, engaging, and informative is crucial for attracting and retaining a vibrant listener base. AI Content Helper Pro is here to empower... Read More.

5 Essential Radio Station Website Sponsorships

A well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio... Read More.

Elevate Your Audience Reach: How to Include Your Station in Google News

Adding your website's RSS feed to Google News is a strategic move to increase your site's visibility and attract more readers. Google News aggregates content from various sources to provide users with timely news articles and blog posts. You might think this process... Read More.

AI-Generated Images are the Answer to Copyright Claims

The idea of discussing AI-generated images came to mind last week after I received an e-mail from a law firm claiming that one of our affiliate websites had used a copyrighted image. As the story unfolded, it turned out that the image was... Read More.

Maximizing Your Online Potential with Annual Content Audits

I spent most of this past weekend auditing and updating our company website. Besides blog posts and podcast episodes, we haven’t spent much time on the rest of the content. As I dug in on each page, I noticed that much of it was... Read More.