Insight & Resources

Can Radio Adopt Smart Hyperlocal Strategy?

Interesting Article by Mel Taylor The concept of hyperlocal is finally starting to get some recognition in the Radio world.  For the past 5 years, Radio seems to have paid little attention to Newspaper’s struggle with hyperlocal. Radio could have learned much by watching how... Read More.

Nine Tips to Protect Your Website

Preface: Several of the points below are sure to set off a geek alert, but the information is important.  It’s important that you understand the dynamics behind your website.  At Skyrocket Radio, we take security as very serious business.  Bear in mind that with... Read More.

Transforming Your Radio Business into a Media Business

One of the fundamental keys for smaller market stations succeeding online is a change in mindset.  You no longer operate a radio station - you operate a media outlet.  Online must be thought of as an extension of your radio station.  It's not separate... Read More.

Time to Rethink Your Branding?

Is it time to update your station branding?  Does your station logo need an overhaul?  How often should you change your website?  There is a time for everything, but how do you know... Read More.

Five Easy Ways to Screw Up Your Website

Dan O'Day is always a crowd favorite in the radio industry.  As we are, he is truly compassionate about great radio and that comes across in everything he does.  In this Youtube Video, Dan offers up five common ways that stations throw money away... Read More.