Insight & Resources

Banner Ads As Content

Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.

Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. It's best to talk to... Read More.

Perils of Importing News Content

Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king.  As you look around the world at some... Read More.

4 Advertising Trends for 2016 You Need to Know

Being in radio, we know first hand how effective our product is for advertisers.  However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors.  We can use these methods... Read More.

5 Tools to Send Amazing Newsletters

By far, the e-mail inbox is the best place to market your station to listeners and advertisers.  Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement.  Don't let your newsletters be heavy with client messages.  This... Read More.

How to Market Your Radio Station Website Launch

Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients.  To really get the most traction out of a new site, you need... Read More.

Improving Your Radio Station Cluster Market Reach

If you own more than one radio station, hopefully you're not missing an opportunity to expand your market reach and revenue using a cluster or parent company website. When I worked for Clear Channel Radio, the local competition sales people were always quick to point out... Read More.

21 Steps to Create Viral Website Posts

Are you looking for ways to drive more traffic to your station's news articles and personality blog posts?  If you're not looking for your content to go viral, then we need to talk.  More traffic is key to better SEO, more visitors and more... Read More.

Station Brand Consistency Is Important

With so many channels available for brand promotion, it’s easy for radio stations to lose sight and have inconsistent messaging and design, especially if more than one person is updating these channels.  This makes it confusing for potential (and even current) listeners and advertisers.... Read More.