Insight & Resources

Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something.  If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell.  In... Read More.

Why a Radio Station Website is Vital

Running your radio station is not easy.  Your to-do-list is guaranteed to never end.  With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility.  Your station website needs to display... Read More.

Creating Client Banner Ads That Work

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.

Banner Ads Are Not Dead

Are banner ads really dead?  I think not. Last week I wrote about adding client "Contributed Articles" to your arsenal of online features but don't mistake that banner ads are still working. As a matter of fact, this morning a... Read More.

Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.

Hyperlocalize Your Radio Station Online

What is "hyperlocal" and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia... "Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the... Read More.

Using Copyrighted Material The Right Way

Here's the long and short of copyright.  Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law.  If anyone takes a photo with their phone or camera, they have the rights to... Read More.