Over the past month or two, I've been spending a great deal of time going from state to state visiting every radio station website I can find. It's quite a big task. In my online travels, I've seen some remarkable things being done and it's easy to... Read More.
Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something. If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell. In... Read More.
Running your radio station is not easy. Your to-do-list is guaranteed to never end. With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility. Your station website needs to display... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.
While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area. The effort required to tune into a radio station isn’t much, so that simply leaves the right... Read More.
Contributed articles gained popularity in trade magazines and newspaper op-eds. Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options and of course the rise... Read More.
Here's the long and short of copyright. Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. If anyone takes a photo with their phone or camera, they have the rights to... Read More.